In order to run a successful business these days, it is crucial to be present online. However, being present is a must, but it is not enough. You need to find one or preferably more ways to generate your community and interact with it. Why? Because in order to have loyal customers, you need to establish a connection and make them have emotions towards your brand. A stronger emotion means more loyal clients. And that means more sales and better business for you. But, how to even get the people to know about your brand and service before you make them love it? There are many ways to do it. That is why we have prepared a list of 5 top lead generation tools of 2019 to help you increase your client base and your success.
Which are the lead generation tools of 2019 to try?
The good news is that you are not obligated to pick only one tool and stick to it. On the contrary, you can try all these and even more in order to figure out what the best fit for your needs is. Maybe you will find some better or easier to use than others. Or,perhaps, the first one you try will satisfy your need for clients.
You need good SEO and generation tools to increase your client base
Nevertheless, as we all know the importance of SEO, you should make sure to combine the two for the best results. But, one thing is for sure. Until you try them, you will not know. So, here are our suggestions for lead generation tools to try:
- Jumplead
- Leadpages: for building landing pages
- Albacross: for capturing your website visitors
- JotForm: for lead generation
- Wisepops: for pop-ups
You can start with whichever you feel like. Because these are all great lead generation tools, so you can’t make a mistake either way.
Jumplead: for lead generation, nurturing and management
This is one of the fantastic lead generation tools because it is a complete collection of almost all the tools you might need, whether we are talking about alead generation or management process. There are several ways to use this tool. Firstly, try the dynamic lead gen forms. You can build them in wherever you like on your website. Then, make sure to use landing pages. The great thing is that you can create them directly here, in Jumplead.
Next, you have the option to create overlays for grabbing the attention of the visitors when they try to leave your website. For example, when someone wants to leave your page, you can set up a pop-up window with a form leading to an app for calculating moving costs online if you are in the moving business. Moreover, it doesn’t have to be a form, you can set it up like a page scroll. So, choose your preferences and be free to experiment and find out what worksbest for you.
Make a good digital marketing strategy with the right tools for the best results
The last but not the least option that Jumplead gives you is a live chat window to communicate with your visitors. This kind of personalized messaging is always a nice touch for nurturing the relationships with people who return to your website. After you start collecting the fruits of your lead generation tools, you need to maintain relationships with your fans and make them paying customers. Jumplead offers you a great opportunity to make proper lists of leads according to segments so that you can later send them personalized emails and offers. Of course, you can also send them follow-up emails, which are triggered by the leads’ activity.
Leadpages: for building landing pages
All good lead generation tools give you the option to create landing pages by yourself. You can do it easily, on your own, without a designer, because good tools should be just enough. Leadpages gives you the opportunity to choose from as many as 150 templates! And of course, you can customize them to fit your needs, add the logo and colors of your brand.
So, no matter if you are in the moving industry or you are making custom engagement rings, you can choose some template and adjust it to your liking. These templates are mobile-ready and free, and you can pick from the ones for a basic lead campaign to a sales campaign to promoting an event, whatever you need.
Also, let’s not forget a few extra features that come with this tool. If you need built-in payments on your landing page, you can add them here. You can benefit from new alert bars at the top of your website pages which you can use for collecting emails from the people who visit your page. And, of course, there are pop-up windows at your service, as well.
Albacross: for capturing your website visitors
This is one of the lead generation tools that help you identify potential leads in real time, as opposed to capturing leads from your website visitors. It gives you the opportunity to see which companies are visiting your website, which pages they are interested in and how much time they spend on them. That gives you the opportunity to be more proactive and learn what type of content is interesting to your potential clients. Afterward, you can approach them with personalized messages and continue the campaign from there with more focus.
JotForm: for lead generation
This is basically an online form builder that has many purposes. From generating leads to creating forms for surveys, event registrations, job application forms and collecting order payments. There are over 10,000 online forms and templates to choose from, and you can search them by industry or by form type. After you create a form, you can pick a theme from their Theme Store, and many of them are free. It is normal that you can’t choose the same theme for engagement rings and high tech toys, for example. That’s why you have many different options at your disposal.
With the right approach, your leads will quickly turn into loyal customers
Wisepops: for pop-ups
No matter how much people dislike pop-ups, they actually really work, believe it or not! Wisepops is one of the best lead generation tools because this simple builder gives you multiple options for creating pop-ups. Whether you use them for a desktop or mobile website. The first thing you will notice is how easy this tool is to use. You can choose from 60 different ready-made templates and pick the right timing for popping up. Do you want it to be when the visitors land on your page or when they are about to leave it? Maybe when they scroll down, click on a specific link or hover over some element of the page? You name it, Wisepops can do it. Pop-ups will do wonders, no doubt, just make sure to use them properly.
