AR and VR are transforming how we perceive information digitally, and it’s adding more value in various aspects of our lives. As we move towards digitization, the marketing methodology and process both are changing with a rapid speed.
Now, marketing is shifted from a product-centric approach to a customer-driven activity. As the consumers’ behaviour changes over time, brands need to leverage modern technologies to stay relevant in the business. In recent times, both the virtual reality market and augmented reality market have experienced a surge, and the market valuation of both technologies have crossed the billion dollars mark.
In 2021 and beyond, brands need to use the right combination of augmented reality and virtual reality to lead the market and gain more sales. For boosting the overall user experience, these advancements will play a winning role.
Try before actually buying
Leveraging AR & VR technology, the potential buyers can check out how the product will look even if it’s not present physically. With this advancement, store owners don’t need to stock a large inventory and cater to all customers’ needs.
When the VR technology integrates with augmented reality, customers can enjoy a 360° virtual product buying experience. This kind of marketing campaigns generates a higher RoI as compared to traditional paid platforms. Even with AR alone, customers can project the products and check them out with all the necessary details. This simple improvement in shopping experiences helps businesses grow more rapidly. As VR and AR technology is getting more accessible, it will change how small & medium companies do sales and marketing.
With such advanced technologies, brands need only a few efforts to cross sell or up sell any product to their customers. It is because the product presentation and usability is easy to demonstrate through these platforms.
AR with VR improve customer retention rate
As we move towards digitization, companies are facing the business scalability issues. Gaining more customers and retaining them is a complex challenge due to higher competition. To help companies take a lead in the digital domains, augmented reality and virtual reality can play an instrumental role.
When company representatives will present the benefits and features of the product, customers’ visualization improves at a rapid scale. It also helps to convert cold sales lead into a highly-interested business lead. As the customers are comprehensively familiar with the product, the chances of more sales improve.
As compared to the traditional branding & product marketing, AR and VR-based marketing generates higher RoI. Regardless of industries and company size, business owners can grow and retain customers much efficiently.
Drop in product return rate
The most significant advantage of technologies like AR and VR is that buyers can have a realistic product overview before buying. With the company’s dedicated AR application, customers only need to project the item on the surface. This kind of immersive experience helps people get the right product without any hassle.
Be it furniture shopping, designer jewelry, shoes, or even electronics, these digital reality technologies are making shopping easier. When a customer orders an item after using such technologies, they are confident that they have ordered the right product.
As AR and VR apps also offer personalization at various levels, users can personalize their item virtually to check its aesthetics. It is the main reason behind businesses will face less product returns as compared to traditional shopping.
Improved Virtual Reality experience
With the combination of AR devices with virtual reality trends, business owners can add a digital layer on top of their physical products. Customers only need to scan that product’s image, and they can fetch their actual dimensions. And on the other hand, customers can get additional information regarding the product by trying it on a VR.
So, when customers need in-depth assistance regarding any product, they can switch from AR to VR and gather more insights. It is the reason why VR and AR market trends will become more valuable in the future.
These AR & VR-based experiences are far better than a video demonstration that lacks the core USPs of the actual product. Industries like automotive, fashion, jewellery can thrive and generate more sales with these AR and virtual marketing trends. It has become more convenient for brands to design AR and VR-based ads to demonstrate their products in a more lucrative manner. These advancements will help brands to become future-ready and future-proof in this fast-paced digital world.
AR Technology for branding
As more businesses are coming only to sell their products to the new audience, it becomes critical for companies to boost their branding approach. With augmented reality technology, business owners can have an AR functionality to their business cards.
Customers only need to scan the code, and they will get to know other useful information which is not present on the card. This virtual way of information presentation will add more value to the brand among the respective industry. These technologies are the best way to boost brand awareness among potential customers and grow sales. The best part about these virtual marketing campaigns is that your brand can generate a more impeccable impact on customers.
VR product launches
Post the COVID-19 outbreak; companies are changing how they used to launch and promote their new products. Instead of organizing an actual event, companies opt for a smarter way to push their new line up. This latest trend of the VR market is going to stay with us for a long time.
Virtual product launches and product announcements are a more engaging and cost-effective way of reaching more customers at the same time. This way of launching products is safer and more intuitive; more brands will adopt this method and gain more traction on the Internet.
Once the product is launched, customers can use various augmented reality apps and check them out without rushing towards physical stores. It is the future of robust marketing which will improve customer experience along with generating more sales.
Showcase results in advance
By leveraging AR with virtual marketing, brands can showcase the benefits of their products to potential customers. With this advancement, buyers can take a virtual tour of what kind of results they will achieve if they opt for your products or services.
This kind of marketing will help companies gain more trust among the potential buyers in this competitive eCommerce world. With this advanced storytelling, brands gain a competitive advantage over other companies in the industry. When the sales teams opt for result-driven pitches and helps customers understand their services & products better, it boosts sales.
Be it a fitness product, designer clothing line, personalized shoes, or healthcare services, early result projection can help companies take a lead.
Several professional companies are offering robust solutions for VR, and augmented reality in Australia to help brands improve their visibility and grow their sales in an omnichannel way. With ever growing customers’ buying behaviour, these technologies are the new marketing mainstream that will dominate the digital era. As augmented reality and virtual reality are getting more accessible & affordable, they are the future of marketing. Brands will invest more on these modern interactive platforms to give a boost to their branding.
