Usage of the internet is surging and the digitalization of businesses has become a necessity in today’s world. Do you remember the last time you sat before a television advertisement without changing the channel or focused on a newspaper advertisement? There is a radical shift from Television sets to the internet. Today people consume more information on smartphones and laptops. With this evolution, companies have also shifted from traditional advertising to digital advertising. When compared to traditional marketing the reach that we get through digital advertising is very high. With digital advertising companies can reach out to the world 24/7, can influence more customers through various digital mediums and can earn more revenue. The digitalization of businesses has to deal with various skills and roles. Demand for skilled digital marketers is increasing. In this article, read about Digital marketing as a career and its possibilities.
Why Choose Digital Marketing As A Career?
The digitalization of businesses has created enormous demand for digital marketing professionals. Every company, even small or big, is seeking professionals who can utilize the immense power of the internet to engage more customers and draw more revenue. Digital marketing is quite creative in nature and this field offers you enough flexibility to try various techniques to see what works more for your company and what’s not. Whether you are a content creator, social media manager, SEO specialist, or email marketer you can utilize your own creative skills to respond to the current trends in the industry in order to attain the marketing goals of the company.
Digital marketing is an evolving industry and it is always growing. If you are an eager learner then it’s best for you as there is always something around the corner. This field offers some high-paying jobs. You can work as a freelancer or remotely and also you negotiate for your remuneration. If you have the right skill and experience then you can negotiate and get your desired salary. You need to learn new skills to grow up in this field. But the best part is that if you are freelancing or working from home then you can learn new skills in the comfort of your home. You can enroll in online courses to learn new skills. Thus, there are several reasons why digital marketing can be the best career for you.
Major Roles in Digital Marketing
Digital marketing has become a very lucrative option and offers a plethora of career opportunities. Now take a look at the some of high-demand jobs in digital marketing:
 Digital Marketing Manager
Digital marketing manager is the highest position in the field of digital marketing. Digital marketing managers devise new marketing development strategies, look after all digital marketing campaigns and optimise them to drive more traffic and high revenue, make improvements in websites etc. To be a digital marketing manager you must have at least 5-6 years of experience in digital marketing.
SEO Specialist
The major role of an SEO Specialist is to optimize a website to attain higher search engine rankings and to make sure that the company’s website is all over the web. SEO executives design strategies and plans for enhancing the website rankings and have an in-depth understanding of how to get the highest traffic from all search engines. They conduct keyword research, build sitemaps and submit them, research about various SEO tools, etc.They have to make sure that the content on the website is search friendly, and is responsible for getting traffic on the website and improving the Google rankings.Â
Web Developer and Web Designer
Web developer and web designer is responsible for creating well-designed websites. Their role is designing, coding and modifying websites to make it more user-friendly and appealing. To get into this role knowledge of JavaScript, JQuery, HTML, CSS and web programming is required.
Social Media Manager and Social Media Executive
A Social Media Manager/Executive has to keep a track on latest social media trends and devise new social media strategies accordingly to build the best online presence for the brand. Social Media Manager/Executive handles the social media channels of a company and has to coordinate with the content team and client servicing team, to curate quality content or video etc.Â
Content Marketing Specialist
A Content Marketing Specialist is responsible to create quality content in a unique and appealing manner and makes sure that content is promoted well through SEO. Impeccable knowledge of the English language along with a lot of creative mind is required to get into a content marketing job.
Pay Per Click (PPC) or SEM Analyst
SEM or Pay per Click Analyst analyses the website traffic, manages PPC keywords, split ad groups, refine landing pages, generate reports, provide suggestions for ad copies, etc. There is a great demand for PPC professionals as they generate a lot of leads for the company.
Kickstart your career in Digital Marketing and for this you don’t necessarily have to get yourself enrolled in a College or University, sit for hours of lectures, write exams and score a certain degree too. Firstly, begin with understanding the basic concepts such as what digital marketing is, its different components, tools, techniques, etc. Then take up an online Digital Marketing course available on online platforms like Entri. Even Though, a professional full-time degree in Digital Marketing will open more doors for you, online Digital Marketing courses and certification are also high in demand as they open doors for a rewarding career path.
If you have the requisite knowledge and technical skills in web development, marketing, designing, or content writing, then you already have some essential skills which can be used in digital marketing. So you can build a strong online presence by creating your own personal brand and keeping up with the latest digital marketing trends. Make use of networking channels like LinkedIn, Facebook, and Twitter. So don’t wait for more, get your creativity hitched with the immense power of the Internet. Take your first step towards pursuing a career in digital marketing and kickstart your career in Digital Marketing.
