Are you planning to build an online store? Well, setting up an online store requires a lot of planning and designing strategies to make sure that the products and services you sell reach more and more audiences. The eCommerce platform that you use for your website must be secure, easy to use, adaptive, and mobile-friendly with high performance and scalability. If you take care of all these factors, in the beginning, the platform becomes a success and more customers will visit your website due to the ease you provided them.
What is Magento?
Magento is an open-source platform with built-in PHP that helps in eCommerce website development. This platform has an arena of options for integration and customization as well. It offers great scalability, flexibility, and expandability. It was released on 31st March 2008 by Varien and was developed on Zend Framework.
How Magento Is the Show Stopper For Your eCommerce Store
- Open Source – Highly Customizable
Magento is not only a scalable and flexible eCommerce platform but it also offers you the flexibility to customize it as per your requirements and preferences. It enables you to expand your platform to build exceptional and unique branded experiences. It can greatly adapt to change and has the ability to be modified while meeting the expectations of shop owners. A Magento Development Company can help you build a customized eCommerce store as per your needs.
- Flexible Content Management System
Magento is an excellent option for your eCommerce store/ eCommerce website development as compared to other platforms. This platform has an adaptable and profound CMS. It works great for every store, be it pitching 10 products or even thousands of products. No matter the size and type of your eCommerce website, Magento helps you build the website in a hassle-free manner.
- Hosting Options
Magento doesn’t force enterprises to remain with the same hosting that comes with this platform. It enables eCommerce retailers to freely select the hosted platform as per their likings. This renders all online businesses the freedom to have ownership of all their files, documents, and select hosting companies as per their site’s need.
- Mobile Responsive
Magento helps in maintaining high mobile web design standards and you are on the safe side using Magento for your mobile site. This is because both – the free community version and enterprise version use the HTML5 platform to escalate the mobile shopping experience – something that would not only attract the customers but also engage them with unique eye-catching designs. Along with this, a Magento development company can help you build a highly functional and fully optimized online store.
- SEO Friendly
Every eCommerce business owners want their business to have a strong online presence and rank higher on search engines. Fortunately, Magento is an SEO-friendly content management system. It offers a variety of features like:
- Optimize URLs
- Meta Tags
- Meta Descriptions
- Product Title
- Optimize Keywords
- Develop Sitemaps
- Layered Navigation
- Set Rich Snippets
- Add ALT Tags for Image
Magento eCommerce is regularly updated with the latest SEO ranking factors. It renders a great URL structure and various meta-implementation needed for powerful SEO. It also renders deep analytics to track web visitors. This is one of the most impressive features of Magento. Magento offers advanced SEO that enables business owners to elevate the rankings of their product pages and website.
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- Easy Multi-Platform Integration & Multi-Website Options
Magento allows you to easily integrate third-party add-ons and modules to your Magento store. This provider enables any changes/modifications without any restrictions. Magento also enables eCommerce store owners to add Google Analytics and various third-party integrations like Paypal, eBay, Mail Chimp, etc. to their website to help them in data analytics.
Along with this Magento also has the capability to host various websites and manage them from a single back-end admin. This is one of the most popular features of Magento.
- Easy Multi-Platform Integration & Multi-Website Options
- Impressive Extensions
Magento renders a large number of high-quality extensions in the world. Their extensions help to elevate the features of the Magento store at any time. For instance, after starting an online store you may not include a live chat feature, but it can be added later on when the traffic on your store increases. The Magento marketplace renders different extensions for different categories such as payments, customer support, marketing, analytics, sales, accounting, shipping, site optimization, and much more.
- Supports Various Languages and Currency
Various well-known eCommerce platforms don’t provide the options for different languages or even currencies. On the other hand, Magento renders this very impressive feature of supporting numerous languages and international currencies allowing the eCommerce store owner to operate their online store all across the globe. This feature has made it a prominent platform for various international stores and US stores as well.
- Highly Secure
When compared to various other eCommerce solution providers in the world, Magento is PS-DSS compliant. This shows that Magento follows globally accepted security standards along with the 14 important protection criteria as well. Huge businesses that sell their products globally are much concerned about the safety of online payments and Magento is their first choice as it exactly meets their requirements.
Bottom Line
Magento is an excellent platform that allows online store owners to build and design all kinds and types of eCommerce websites in a hassle-free manner. It offers a plethora of tools, features, extensions, SEO capabilities, and much more. If you want to sell your products and services online, Magento is an all-in-one package that can cater to all your requirement in the simplest manner. If you are looking for eCommerce website development, simply hire a robust Magento Development Company that can cater to all your requirements while surpassing your expectations.
